Goal (motivation and management)

Aim, intent, purpose a person or business or social organization wants to achieve by implementing one or more actions, which the very goal makes meaningful. It differs from the SMART objective because it may not be specific, time framed or univocally measurable (see NUM objective). For instance, a person may pursue the goal of becoming rich without defining the (specific) measure of desired wealth or the time by which he or she intends to accrue it.